James Edward Johnson

my thoughts from right to left

INNW? Trademark

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Doritos has trademarked INNW? The JewFAQ blog noted the use of “if not now, when?” by Doritos in December, and noted the irony of using Hillel’s quote to market treif. That the US government has apparently approved an acronym of the quote as Dorito’s intellectual property is troubling. There is an associated logo, which seems appropriate for trademark, given the artistic design involved, but allowing an acronym from a 2,000 year-old quote seems wrong. Especially to market a product that the person quoted would consider treif.


Written by JamesEJ

Wednesday, April 27, 2005 at 11:07 am

Posted in other

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